When you think of brands some popular companies may come to your mind such as Coca Cola, Nike, or McDonalds, but the most important brand to you should be yourself. If you are not recognized or respected it will be difficult to get anywhere in the world of business. This is why networking is so important and building up contacts so that you can improve you’re overall brand. If people like you then they will refer you and help you along your way. Opportunities that you may have never thought of will be opened and improving your personal brand is the best way to accomplish this. Some great resources on the topic are POP! Stand Out in Any Crowd and The Brand Called You
Posted By: Bryan Povlinski
Good post. My blog on Personal Branding covers even more on this topic, along with my TV show as well.
The brands that you mentioned, such as Coke, have built their brands over decades and have invested top dollar in them, which shows how challenging it is to build a brand, especially a personal brand.